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RIS321186 Fast Fashion, snel eruit! bijlage 6

Commissie Leefomgeving 15 mei 2025, gemeente Den HaagBij agendapunt: Debat over Duurzaamheid42.235 woorden

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page. This was important to gain a clear insight into the level of synthetics used in

polyamide. Information was also collected on the inclusion of recycled synthetics,

the garments. Denim items were excluded from categories and, where possible,

disclosure of feedstock and the quantity of recycled materials that each individual

Synthetics Anonymous: Fashion Brands’ addiction to fossil fuels | Annex IV: Methodology for the brand analysis of Spring/Summer 2021 clothing collections |

the research avoided collecting data on the same item in multiple colours, so as to

Notes on CMA draft guidance

assess a wider variety of clothing. Principles:

The main research limitation of this study pertains to the fact that data collection was limited to what is publicly available on each individual brand website; addi-

3. Claims must be truthful and accurate

tional, valuable information may not have been disclosed. Additionally, the analysis covers only Spring/Summer 2021 collections, meaning that lighter, breathable

4. Claims must be clear and unambiguous

clothes with higher percentages of natural fibres may be more present on brands’ websites; Autumn/Winter may present more outerwear, which tends to contain a

5. Claims must not omit or hide important relevant information

higher percentage of synthetics. 6. Comparisons must be fair and meaningful Lastly, we assessed each sustainability claim made in our study against the draft guidelines released by the UK’s Competition and Markets Authority (CMA), which

7. Claims must consider the full life cycle of the product

were released for comment on 21 May 2021.103 We extracted some of the key criteria we used in our analysis below.

8. Claims must be substantiated

Although this guidance is not final, it indicates the direction in which decision-makers across Europe are primed to move as they become more serious in addressing green claims. As such, it formed the basis of our analysis of brands’ green claims.

Synthetics Anonymous: Fashion Brands’ addiction to fossil fuels | References

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