Bijlage 1.E1 New GENERIC deck June 2021

E1: Intro Deck

E1 WORLD ELECTRIC POWERBOAT SERIES

E1: Intro Deck

01

E1: Intro Deck

LIFE BELOW WATER IS THREATENED • Ocean acidification threatens marine environments and ecosystems • 12 million tonnes of plastic are being dumped into the ocean every year • By 2050, there will be more plastic in the ocean than fish • 60% of the major ocean ecosystems have been significantly degraded • The United Nations have introduced Sustainable Development Goal No. 14 (SDG-14) aiming to conserve and sustainably use the ocean, seas and marine resources for sustainable development

E1: Intro Deck

AN OCEAN OF OPPORTUNITY Water is key to the planet’s survival: • • • • • • •

It covers 71% of the planet’s surface Generates $2.5 trillion to the global economy Feeds 3 billion people Home to more than half of the known species in the world Produces half of the oxygen in the world Absorbs 25% of all carbon emissions Captures 90% of the extra heat generated by those emissions

IT IS DEMONSTRATED THAT PROTECTING AND RESTORING SEA HABITATS CREATE MORE THAN THE DOUBLE OF JOBS COMPARED TO TRADITIONAL ECONOMIC STIMULUS (IE BUILDING BRIDGES OR ROADS) JANE LUBCHENCO Prof. at Oregon Uni Co-chair at the Ocean Panel of Expert Group Former Administrator of NOAA

Part of Pres. Obama’s Science Team

E1: Intro Deck

RIGHT DIRECTION Maritime transport is heading towards decarbonisation

Million US dollars for electric recreational vessels only

• Progress is slow. Electrification in the maritime world is still in its initial phase • Demand is building: Electric boat sales are set to increase in the next 10 years (source: Enel Foundation and IDTechEx Data) • The industry is ripe for an electric boat championship: • A development platform to accelerate technological development • A showcase to increase the desirability of electric boats

Source: Enel Foundation and IDTechEx Data

E1: Intro Deck

02

E1: Intro Deck

OUR VISION & PURPOSE OUR VISION WATER. ELECTRIFIED.

OUR PURPOSE To create the most exciting sustainable powerboat series, in order to increase awareness and positively impact the conservation of the most important ecosystem for the survival of our planet: water.

E1: Intro Deck

ELECTRIC POWERBOAT RACING EXCITING RACING Head to head, foil to foil, exciting powerboat racing

ALL ELECTRIC Powered 100% by battery power. Clean, fast and efficient

SUSTAINABILITY Commitment to sustainability in our racing, operations, logistics and in raising awareness and educating fans

E1: Intro Deck

WORLD EXCLUSIVE ELECTRIC BOAT CHAMPIONSHIP • E1 has secured the EXCLUSIVE WORLDWIDE licence to organise and promote an all-electric powerboat championship from the UIM, the International Powerboat Federation, for a minimum of 25 years and up to 50 years • E1 is the one and only series globally that will promote electric marine mobility and provide the acceleration platform for manufacturers, teams and cities to participate in the shift away from fossil fuels to protect our blue planet

E1: Intro Deck

WHO IS INVOLVED? ALEJANDRO AGAG Chairman

RODI BASSO CEO

YANNI ANDREOPOULOS Chief Marketing & Commercial Officer

TOMMY CHIABRA Chief Marine Officer

SOPHI HORNE RaceBird Designer

E1: Intro Deck

OUR PILLARS RACING

Innovation

E1 will feature the most competitive pilots and leading teams in the most electrifying event on water

LEGACY E1 will electrify the ports and leave the infrastructure for future use, leaving a lasting legacy everywhere we go

Racing

Legacy

INNOVATION E1 will provide the platform for technological development to make sustainable marine mobility a reality quicker

SUSTAINABILITY E1 will provide a platform for scientific research to study what is needed to conserve our most precious resource. We will also focus on sustainability in our logistics, building two sets of RaceBirds, one set will race off the St. Helena and the other will be in Europe in order to reduce carbon emissions

Sustainability

E1: Intro Deck

THE BOAT RACEBIRD • Length: 7.5 • Top speed: 50 knots • Max power: 150 kW (200 horsepower) • Battery: 37 kW/h • Produced by SeaBird Technologies with support from industry-leading partners in their fields, such as Victory Marine, CaponnettoHueber and Sail GP (Oracle Racing USA) • Bringing together state-of-the-art knowledge and technology from motorsports, sailing and powerboating

E1: Intro Deck

OUR PARTNERS INSTITUTIONAL

TECHNICAL

E1: Intro Deck

03

E1: Intro Deck

SAMPLE CALENDAR

10 EVENTS PER SEASON 5 remote races (with XE on St. Helena) • Greenland • New York • Miami • Amazon • Middle East

5 European races (in city waters) • London • Geneva/Zurich • Naples • Monaco • Barcelona

Possible future locations • Hong Kong • Tokyo • Sydney

E1: Intro Deck

HOW ARE WE RACING? SHORT RACES Qualifying

Quarter-finals

Semi-finals

Final

EXCITING RACING Unpredictable racing: handling, acceleration and transition to foiling will be key and create a great spectacle

CREATE RIVALRIES Leaders choose their rivals for knockout stages

ENERGY MANAGEMENT NO RECHARGING: Energy optimisation throughout all races, efficiency and strategy of paramount importance

E1: Intro Deck

RACE FORMAT • 10-12 teams • 1 RaceBird & pilot per team • Short, exciting racing • Showcase electric power & range and foiling efficiency • Enough content to excite fans and provide broadcaster content • Male and female pilot per team • Targets: • Fans: Full-day experience • Broadcasters: 52-minute programme

E1: Intro Deck

FEMALE PILOTS • Following from the success of Extreme E, E1 will institute a rule that each team must have two pilots, at least one of which must be female • The two pilots must alternate piloting the team RaceBird for each race • Pilots will come from a mix of motorsports, sailing and powerboating, testing their skills in this brand new discipline.

ESTIMATED E1 SERIES TIMELINE Sept 2020

E1 Series announced at Yacht Club de Monaco

June 2021

Sept 2021

Physical RaceBird Reveal at Yacht Club de Monaco

E1 Series fully funded and Virtual RaceBird Reveal

Feb 2022

Mar 2022

RaceBird Experience (Teams, Pilots)

RaceBird Prototype testing

Jun 2022

RaceBird build commences

Aug 2022

E1 Series Announcement Event

Sep 2022 Dec 2022

Roadshows, Testing & Build up

Nov 2022

First set of RaceBirds delivered to Teams

Jan 2023 Season 1 Testing

Mar 2023 E1 Series first season starts

E1: Intro Deck

04

E1: Intro Deck

TARGET AUDIENCE Target audience is segmented into 5 key groups:

SPORTS ENTHUSIASTS

TECH ENTHUSIASTS

RACING ENTHUSIASTS

OCEAN CONSERVATIONISTS

GEN Z

Follow different sports such as football, motor racing, boat racing

Interested in newest gadgets and technology and are always looking to try new things. Helping the environment is important to them and would pay more for sustainable products

Racing fans that like to challenge and push themselves

See climate change as an important issue

Diverse digital natives who respect authentic brands. Used to virtual and offline experiences, their consumption expresses their identity and is a matter of ethical concern

44

35

38

36

15-24

Average age

Average age

Average age

Average age

Years olds

56%

56%

65%

49%

50:50

Male

Male

Male

Male

Male/Female

1.1 BILLION

109 MILLION

145 MILLION

259 MILLION

2.4 BILLION

Total

Total

Total

Total

Total

E1: Intro Deck

BROADCASTERS Potential map of coverage based on leveraging existing broadcast relationships through Formula E and Extreme E

E1: Intro Deck

CONTENT PRODUCTION STRATEGY • Live sport action and highlights • 360-degree cameras • Drone coverage • Onboard cameras with multiple angles • Social media live-streaming of exciting content: selections, trials, pilot in-depths, etc. • Social channel takeovers and direct fan engagement • Behind-the-scenes and immediate access to build a young fan base around the pilots and to celebrate the beauty of the places where the race is • Influencer and celebrity attendance and off-day content creation • Leverage technology platforms to amplify reach of championship, teams, pilots and influencers

E1: Intro Deck

CONTENT PRODUCTION STRATEGY Four-tier content plan for constant engagement

A CONTENT Live programming (10x 1 hour). For the fan who wants to watch exciting racing

A

B CONTENT Live event streams of remaining racing to engage fans regularly. For the fan who doesn’t want to miss a moment

B

C CONTENT 365/year digital/social content. For the fans who want to know more about the characters in the E1 Series & to engage young demographic

C

D CONTENT Regular documentary style programmes focused on sustainability, post-race documentaries, research and industry developments. For the casual fan & to build compelling narratives

D

E1: Intro Deck

PROJECTED TV AUDIENCE Global broadcast coverage of E1 Series programming will be delivered across 20 live race programmes, 10 magazine show episodes, and 8-12 documentary episodes. E1 programming in its first year has the potential to achieve a cumulative TV audience of more than 170 million viewers.

Global TV cumulative audience (Including repeats) Region

Content A* ‘Race programming’

Content B* ‘Magazine’

Content C* ‘Docuseries’

Total global audience

Africa & Middle East

11,644,010

4,892,681

80,854

16,617,545

Asia Pacific

38,861,295

6,714,522

8,897,905

54,473,722

Central & South America

25,500,086

2,816,575

321,729

28,638,390

Europe

52,088,983

12,408,799

496,590

64,994,363

North America

4,901,147

773,441

414,277

6,088,815

Grand total

132,995,521

27,606,018

10,211,285

170,812,824 Source: SMG YouGov

E1: Intro Deck

05

E1: Intro Deck

SUSTAINABLE LOGISTICS • E1 is taking significant additional capital expenditure in order to reduce its carbon footprint as much as possible • E1 is building two sets of RaceBirds. One will operate from the St. Helena and race in locations along her route. • The other will reside in Europe and be moved around to the various European race locations via electric trucks • E1 never wants to put a boat on a plane and aims to ensure all its logistics are as sustainable and carbon-free as possible

E1: Intro Deck

PORT ELECTRIFICATION • E1 will commit, with its corporate and city partners, to install permanent electric charging posts in each port where it races • These will remain after the racing as a lasting legacy and incentive for the local community to move to electric boating • E1 will move towards high speed charging

E1: Intro Deck

INTERNATIONAL OCEAN & SEA STATION • A scientific platform conducting experiments, analysis and tracking the water at every race location • IOSS is available to supply logistics, Cloud data processing platform, data viewer and connectivity, St. Helena facilities, instrumented buoys for research • The scientific community and private research teams use IOSS to conduct experiments which they can monitor on-site or remotely • Working in close cooperation with the Extreme E Sustainability Committee and the St. Helena Research Lab

E1: Intro Deck

SUSTAINABILITY FESTIVAL As part of its arrival in a host city, E1 will organise a week-long Sustainability Festival, featuring:

• A fan zone to excite and engage local fans about sustainability and E1’s mission, exhibiting the latest sustainable technologies from E1 partners, local government, science and industry projects and local start-ups • Thought leadership panels and events • Scientific research projects focused on water conservation and protection

E1: Intro Deck

CONTACT: Yanni Andreopoulos Chief Marketing & Commercial Officer +44 7595 892 794 yanni@e1series.com

© E1 World Electric Powerboat Series